Reuben De La Casas has been featured in the Los Angeles Times, Canadian City TV - a documentry where he was hailed as a cultural icon of Venice, and the Argonaut where Ruby was named the "Ed Sullivan" of Venice. Reuben 'RUBY' De La Casas has been at the vanguard of hairdesign in Los Angeles for over 25 years, serving the music, print and entertainment industries. As an entrepreneur Ruby has owned his successful salon and has been involved in hair shows through-out the United States and the U.K.

Serving the Music, Film and Fashion industries for over twenty-five YEARS. Elegante School of Hair Design, Vidal Sassoon Trained, Toni & Guy Hair Dressing, Sebastian Platform Artist, Pivot Point UpDo's, Master Colorist, trained in all facets of hair color - Venice Beach, California

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